Print

Capital's AutoBlog

You are viewing all posts for tags: brandz survey

Toyota Dethrones BMW as the World's Most Valuable Auto Brand

We have good news for Toyota fans. Those of you who have always valued the Japanese automaker's continuing value, passed along to their customers have one more reason to be happy. Until recently, BMW reigned supreme as the auto industry's most valuable brand. Key word: reigned, as in past tense. That is right, Toyota has tossed the German leader from its first-place rank, claiming the premier title for itself.

How did Toyota do…