Like a teacher who just caught a student passing a note in class, Toyota wants you to share your feelings for your Camry with everyone, and we here at Capital Toyota think it's a great idea. After all, there's no reason to be embarrassed about how much you love the Japanese automaker's mid-size sedan. The project is known as the Camry Effect, and it's an interactive website that connects Camry owners around the world.

We should also note, however that participating in the Camry Effect isn't limited to owners of the lauded sedan. Rather, those who've previously owned one, ridden in one, or simply admired one from a distance are encouraged to share their story. Why's Toyota getting all sentimental now? The answer is simple. They want to continue to build the Camry legacy while inviting a whole new range of potential fans on board. And they plan to do this through the new word of mouth: Social media.

More specifically, those who visit the Camry Effect can share a quick blurb about the any Camry model, from the latest 2012 Toyota Camry to a model from yesteryear. After, they can share what they've written with their friends and family on sites like Twitter and Facebook. If you'd like to share your own fond memories of the Camry, then feel free to head on over to http://www.toyota.com/camryeffect. However, if you have yet to experience the wonders of the mid-size sedan, then feel free to arrange a test drive on it simply by dialing (877) 578-0060 or by submitting our contact form online.

Everyone here at 5808 Lee Hwy Chattanooga, TN 37421 looks forward to helping you out in any way we can, whether you're interested in the Camry or any other new Toyota. We're ready answer questions regarding specific models, like the Toyota Corolla, Tundra, and Venza, and we can even help with those trickier aspects of car-ownership like financing your next Toyota and maintaining it with genuine parts.